In week and 'knew that Ferrero, in conjunction with the U.S. Hershey's, would be to make an offer to buy the Cadbury, the chocolate brand more English' popular. This, after Kraft has failed, a few months ago, in the same attempt.
would be a turning point for Ferrero, so rooted in a strong industrial culture that is not 'not even listed and it' s never been the star of financial chronicles. Always focused on the prestige of the brand and the product. But the world changes, even generations. The old Michele Ferrero, the man more 'rich in Italy, he might not have taken the initiative but has long past the hands of the sons Peter and John, more' international and up to date.
the newspapers and not 'escape the news. Different interpretations, as you can 'imagine, by the Guardian ( style approach wrong or right, my country ), and by Le Monde ( French aplomb).
Beyond 'considerations of opportunity' economic and financial, how they see the two papers the Italian brand? Guardian: 'and' the supply of perfect pyramids of chocolates loved, commercials, Ambassador and his guests. " Ferrero the caterer. Description was never more 'rainy, cold as London. "The Ferrero Rocher was introduced in 1982 and 'best-known for its advertising campaign for the small, round chocolate encrusted with peanuts." Sara 'better known to him, a reporter from the gross taste (it will' never tasted a Rondnoir?). And also a bit 'relapsed, since resumed, after "Ferrero and' better known in Britain for its Ferrero Rocher, known for commercials in which they are declared to be an institution within the receptions of ambassadors. "If we really want to put all the fame of Ferrero Rocher is superimposed on the fame of Ambrose, the largest dome smile and sharp left, which were addressed in case of "hungry", the legendary Ambrose that has revolutionized the Italian language of millions of wives when their husbands had to turn if attacked by sudden cravings. But anyhow '. The Guardian was more' impressed by the ambassadors from Ambrose.
Then, almost in a thin side note, that explains so much snobbery, the Guardian reports that "65% of sales come from Germany Ferrero, Italy and France, countries where the presence of chocolate Cadbury and 'weak, so' the combination of the two distribution networks would have a logical sense. "To the misery, the British reporter is practically admitting that the Italian chocolate dominates the entire European market where the chocolate and English 'totally absent, but will remain 'with the eternal question of how can this chocolate "most' famous for the commercials that the taste for" dominating the market.
Not much to say on the article in Le Monde. traces the history of Ferrero in a concise and impeccable, from the history of Gianduja, invented by Pietro Ferrero during World War II, when chocolate was scarce and the nuts were full, the line Kinder, launched in 1968, Nutella, ending with the "Famous Ferrero Rocher, which appeared in 1983, so 'appointed in pious homage to the rock of the Virgin of Lourdes, where his wife Michele Ferrero sometimes leads employees on pilgrimage." Sara 'true? Throat and faith. A plot waaay French.
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